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I’m a designer and UX researcher with a strong technical background. I have 15 years of experience in translating business objectives and user needs into usable and visually pleasing solutions. I teach teams how to leverage ideation, rapid prototyping and design thinking for problem solving. I love value-driven projects, data-driven decisions and designs that make us feel good.
Let’s talk about your challenges
I am here to guide you through the ever-evolving digital landscape and help you overcome user experience, usability and design challenges. Whether you seek to optimize your online presence, harness the power of social media, or streamline your digital operations, my expertise will empower your business to thrive in the digital age.
I have a good understanding of
In my research and design process for cross-cultural projects, I consider not only language differences, but also cultural tendencies, values and customs. Designing with culture in mind involves designing for different mental models.
I have lived in the MENA region for over 15 years and worked across 4 continents with a focus on the GCC and European markets. I have advised public institutions in Qatar, Oman, and United Arab Emirates on their digital strategies and worked with organizations and startups from 15+ countries.
I have been identified as an entrepreneurial leader in Qatar
by the HEC Paris in Qatar Observatory of Entrepreneurship & Innovation
My work approach is
In my design process I integrate the needs of users, the possibilities of technology, and the demands of business. I develop user-centered solutions through an interative design thinking approach that emphasizes empathy and collaboration. I evaluate design decisions through the three lenses of design thinking—desirability, feasibility, and viability to ensure that the final solution is not only user-centered but also feasible and viable in terms of implementation and business sustainability.
What makes sense for users? Do we understand their needs and wants?
What is technically possible within the foreseeable future?
What is likely to become part of a sustainable business model?
My Professional
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Book an online consultation to identify and address your digital challenges and optimize your user experience. Together, we'll explore solutions that enable you to deliver the best possible experience for your customers.
